Don’t think blogging is valuable to your business? Well you’ve got another 10+ things coming!
Although blogging began as a creative outlet for the masses, the art of blogging developed into an important tool for business. Any marketer worth their salt knows the value of business blogging and there are statistics to support it. Do a quick Google and you’ll find plenty.
Business blogging will help every business grow. Here are 12 reasons you should start blogging for your business:
- Google likes regular updates/fresh content and blogs are a really easy way to do this.
- Google likes to see websites with quality content (e.g. informative and unique blogs).
- Customers like to see websites with informative blog content, because they see that your brand is run by informative, knowledgeable and passionate people. Good blogs make you look trustworthy.
- Customers like to see success stories about real people that show the value your business can provide. Good blogs make you look caring.
- Blogs are great for top-of-funnel engagement, especially when internal linking is used appropriately.
- Create evergreen content that can be rolled out as easy social media posts, year after year. If you work in a seasonal business, this is particularly useful.
- Use blogs as customer resources to answer recurring questions. This will save time during customer interactions and boost SEO at the same time.
- Use blogs to capitalise on topical subjects with short engagement life-spans (e.g. The Platinum Jubilee, the release of a the newest Marvel movie).
- Test out potential content. Monitor engagement on the blog prior to placement on a prominent landing page to offset potential setbacks.
- Experiment with different styles of content. Blogs are great for trying out new ideas.
- Create content that people need and they will share it for you, creating brand awareness and inbound links.
- Don’t have the money to spend on paid digital marketing, blogging is the money-conscious best friend of organic marketers.
Like most things, getting started is the hardest part, but once you’ve got a decent back catalogue of blogs in place you can sit back and watch it work for you. It doesn’t matter how small your enterprise is, if you have any kind of digital presence at all (which we all do nowadays), a blog will help you grow.
If you don’t have the time but want to start investing in business blogging, consider outsourcing to a freelance copywriter.
Business blogging is a staple for the Norwich Copywriter. Get bespoke blogs written for you, from ideation through to publication.
blogs aren’t just for backpackers
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