Reusable Ideas for Business Blogs
Struggling for blog ideas for your business?
Having a list of go-to categories will make your life a whole lot easier. Cycle through these categories and put together quick blog posts without breaking a sweat.
Blogs are fantastic for building web domain authority, sharing informative content with customers and showing brand personality. Finding the time and energy to put blogs together can be difficult, but having a strategy will make things much easier. Whether it’s once a week or once a month, just work your way down the list from 1 to 10 and create a blog based on whatever is next. This will ensure variety and consistency in your blogs without needing to exert too much energy thinking of ideas.
Customer Success Story
Everyone loves a good news story and there is every reason for your business to shout about it when they come along! If you get great feedback from a customer, use it! Capitalise on that positive energy by following up with that customer and asking if they would be happy to share their experience in a blog.Employee Profile
Got a new member of staff? Or a long-standing team member that deserves some time in the spotlight? Create a short list of questions about their role and their passions inside and outside work. Either have a short interview with them or ask them to fill in a form and hey presto, you’ve got yourself a blog!Historic Company Moments
How did the business get started? What was an exciting turning point? What exciting things are coming up in the future? A change of location, a new product, a partnership. Past, present or future, if it was an exciting moment for you and your business, let that excitement shine.Bread and Butter Knowledge
What knowledge do you take for granted? Take a moment to step back and think about what it is that you do and how your expertise serves people. I guarantee you that your knowledge is unique, interesting and worth talking about. Start with a simple task you perform everyday and break it down into steps.Local Interest Pieces
Community connection is the lifeblood of small businesses. Talk about the local organisations that you love – and make sure you tell them about it too to bolster that network and get people sharing the link!Review Relevant Media
Have you caught a podcast or TV show recently that was relevant to your customer base? What book did you read? What news articles did you come across? Write a quick review and let them know! This shows your genuine interest in your chosen sector and also passes on sources of knowledge and entertainment to others who might enjoy it.Company Ideals
Give an account of an instance that demonstrates how you uphold your company ideals. Maybe you’ve got a new inclusive hiring technique or you’ve implemented a new sustainability initiative.Image Gallery
Collect a selection of photos from team members having fun together during an average working day or at a recent work event. Make sure to add captions and alternative text for each image to increase text content and maybe include internal links to previous employee profile blogs. This is a really quick way to put together a blog that shows the human side of a company and works really well for social media posting too.Answer The Customer
What recurring questions do you get from clients on a regular basis but the answer is a little too complicated for the FAQ page? Turn it into a blog instead and if you’re not an expert, don’t be afraid to include outbound links to external resources that customers will find useful. Reputable outbound links are good for SEO too.Newsletter
This is a really easy one. Create a rundown of all your recent blogs and put them into an attractive layout, filled with juicy internal links! This can also be used as a template for email marketing.
For professional blogs tailored to your business, check out my services page and get in touch to start building your content portfolio.
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