Tales Toolkit Brand Guidelines

Branding guidelines for Tales Toolkit.

Bringing together disparate branding documents into a unified set of guidelines for Tales Toolkit. As well as bringing together existing elements, I was instrumental in creating their most up-to-date visual brand personality.

As a playful brand working with teachers and young children, it was important to them that the brand maintain a sense of playfulness. This translates to quite an elaborate, decorated style with many elements that needed to work together without becoming overwhelming and taking away from the professionalism and calibre of the company.

This document is intended to support the company in having a unified vision across all channels and should be accessible to newcomers to the brand in assisting with the creation of marketing materials in the future.