Author Archives: Georgie Matthews

Tales Toolkit Web Design Project

Tales Toolkit needed a new website. The existing one was running on outdated software and the user journey wasn’t successful due to confused navigation and a lack of purposeful content. I created hi-res wireframes with support from a Webflow developer and together we implemented the designs. Before After Project Goals Company and Product Background InfoContinue reading “Tales Toolkit Web Design Project”

Tales Toolkit Brand Guidelines

Branding guidelines for Tales Toolkit. Bringing together disparate branding documents into a unified set of guidelines for Tales Toolkit. As well as bringing together existing elements, I was instrumental in creating their most up-to-date visual brand personality. As a playful brand working with teachers and young children, it was important to them that the brandContinue reading “Tales Toolkit Brand Guidelines”